Product Launch Management

Recent Site Wide Posts

• thomasbartke wrote a new blog post: Product Launch for Business Made Simple
  

  Sometimes we need simple examples to understand new things.
  Business owners who can understand marketing budgets, market research, customer satisfaction and all the details of bringing a product to market, just don’t seem to get the concept of the new way of “Product Launches”.
  Here is a simple yet powerful metaphor for you.
  http://www.youtube.com/watch?v=4Jn5xpav3gU
  Visit Power7Marketing.com for more

    2 years, 2 months ago · View   2 years, 2 months ago · View

• thomasbartke wrote a new blog post: How to Pick a Product Launch Niche
  

  Picking a niche to “go vertical: in your product launch marketing business can be a daunting task.
  Not because it’s hard to find workable niches where product launches could be successful.
  But because there are too many possibilities.
  Between pondering your “Cost of Opportunity” and “Indecision” you can lose a lot of momentum that should have been used [...]

    2 years, 3 months ago · View   2 years, 3 months ago · View

• Ana Streczyn, Product Launch Savant wrote a new blog post: A fresh start after PLMing this last week …
  

  Hello all …
  I should be posting here shortly and regularly, at least that is the plan!  Just logged in to make an appearance.  Hubert Lee was kind enough to give me this space here (Thanks Hubert!) and I plan on utilizing it the max.  I’ll be setting up my own PLM site soon and once [...]

    2 years, 3 months ago · View   2 years, 3 months ago · View

• thomasbartke wrote a new blog post: Product Launches and the Art of Tracking Results
  

  In a recent blog post on B2B-campaign marketing I read that only 30% of all companies test and track their marketing.
  And those 30% achieved an incease ROI on their marketing of 70% on average.
  The first lesson from that is obvious: You need to start tracking results, right?
  There is another lesson here though, and it is [...]

    2 years, 3 months ago · View   2 years, 3 months ago · View

• thomasbartke wrote a new blog post: Affiliate Tracking Blunder
  

  JV and Affiliate Tracking
  Of course, one of the most important things to track in any launch is who was the JV partner or affiliate that brought a client into the launch and onto your Launch List. Most affiliate programs have integrated tracking systems that use both tags and cookies to track affiliates.
  What’s the difference between [...]

    2 years, 3 months ago · View   2 years, 3 months ago · View