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Xavier LeMond wrote a new blog post: Latent vs. Active PLM Prospects 2 years, 2 months ago · View
In his book, “Secrets of Question Based Selling,” Thomas A. Freese makes a very apt observation distinguishing between prospects with active and latent needs. While I think his definitions fall a little short regarding PLM, I absolutely agree with the concept. Specifically, Freese notes that prospects who are currently experiencing problems, frustration, pain or an intense desire, [...]
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rogerfung and Xavier LeMond are now friends 2 years, 3 months ago · View
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Alzay Calhoun and Xavier LeMond are now friends 2 years, 3 months ago · View
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Kimberlee Canducci and Xavier LeMond are now friends 2 years, 3 months ago · View
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james-sarian-product-launch-manager and Xavier LeMond are now friends 2 years, 3 months ago · View
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Xavier LeMond and thomasbartke are now friends 2 years, 3 months ago · View
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Xavier LeMond and Ana S ~ Launch Design Savant are now friends 2 years, 3 months ago · View
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