Product Launch Management

Recent Site Wide Posts

• thomasbartke wrote a new blog post: Product Launch for Business Made Simple
  

  Sometimes we need simple examples to understand new things.
  Business owners who can understand marketing budgets, market research, customer satisfaction and all the details of bringing a product to market, just don’t seem to get the concept of the new way of “Product Launches”.
  Here is a simple yet powerful metaphor for you.
  http://www.youtube.com/watch?v=4Jn5xpav3gU
  Visit Power7Marketing.com for more

    2 years, 2 months ago · View   2 years, 2 months ago · View

• thomasbartke wrote a new blog post: How to Pick a Product Launch Niche
  

  Picking a niche to “go vertical: in your product launch marketing business can be a daunting task.
  Not because it’s hard to find workable niches where product launches could be successful.
  But because there are too many possibilities.
  Between pondering your “Cost of Opportunity” and “Indecision” you can lose a lot of momentum that should have been used [...]

    2 years, 3 months ago · View   2 years, 3 months ago · View

• thomasbartke wrote a new blog post: Product Launches and the Art of Tracking Results
  

  In a recent blog post on B2B-campaign marketing I read that only 30% of all companies test and track their marketing.
  And those 30% achieved an incease ROI on their marketing of 70% on average.
  The first lesson from that is obvious: You need to start tracking results, right?
  There is another lesson here though, and it is [...]

    2 years, 3 months ago · View   2 years, 3 months ago · View

• thomasbartke wrote a new blog post: Affiliate Tracking Blunder
  

  JV and Affiliate Tracking
  Of course, one of the most important things to track in any launch is who was the JV partner or affiliate that brought a client into the launch and onto your Launch List. Most affiliate programs have integrated tracking systems that use both tags and cookies to track affiliates.
  What’s the difference between [...]

    2 years, 3 months ago · View   2 years, 3 months ago · View

• David Walsh – Product Launch Consultant wrote a new blog post: Do You Monologue Or Dialogue In Your Product Launch?
  

  Now, some people will be thinking, do I what in my launch…?
  Monogue or Dialogue….
  Yeah, Monogue or Dialogue….
  Is your communication one way (monologue) or 2 way (dialogue)?
  Most communications that are sent out are in fact Monologue.  This is why email open rates are declining. It’s not only because we are inundated with emails from all angles, [...]

    2 years, 7 months ago · View   2 years, 7 months ago · View

• Kamiar Kordari, PhD wrote a new blog post: Your Guide to Jeff Walker’s Product Launch Formula
  

  I am really excited to share with you my experience with Jeff Walker’s Product Launch Formula.
  I have had privilege to learn from Jeff Walker, my coach and mentor, as well as the best of the best new economy marketers Eben Pagan and Frank Kern. These people are role models and examples of what you can [...]

    2 years, 9 months ago · View   2 years, 9 months ago · View

• David Walsh – Product Launch Consultant wrote a new blog post: Do You Build A List Or Create Raving Fans?
  

  There is a saying “The money’s in the List”.  And for the vast majority of people and businesses, this is quite true.  This way of thinking has worked in the past, and will work in the future.  But only somewhat.
  People today are becoming more and more savvy.  They’re not persuaded by the “Hard Sell” and [...]

    2 years, 9 months ago · View   2 years, 9 months ago · View

• Dennis Rosenberg wrote a new blog post: Check back soon
  

  Under development.

    2 years, 9 months ago · View   2 years, 9 months ago · View

• David Walsh – Product Launch Consultant wrote a new blog post: Who Is Your Ideal Target Market?
  

  Have you really thought about who your Ideal Target Market is?
  If they were to walk up to you, would you recognize them?
  When I talk to clients and ask them who their product is for, they usually start describing their potential clients with the words “Everyone who…” or “Anyone who…”.  It’s at this point that [...]

    2 years, 9 months ago · View   2 years, 9 months ago · View

• Mark Peters wrote a new blog post: What will ensure a successful launch of your product?
  

  Laws of Persuasion –  that is Scarcity
  Reciprocity – give something of high perceived valued.
  Social Proof – people tend to follow what others are doing.
  Liking – be likeable and trustworthy
  Commitment [...]

    2 years, 9 months ago · View   2 years, 9 months ago · View