Product Launch Management

Recent Site Wide Posts

• Xavier LeMond wrote a new blog post: Latent vs. Active PLM Prospects   4 days, 11 hours ago · View

  While I can be considered something of a toddler as a PLMer, I’ve taken my other consulting experience and applied it to what I’m doing now. It’s been sorta like having “Miracle Grow” in the soil. I’m no guru, but I’m happy to share what I’ve learned… In his book, “Secrets of Question Based Selling,” Thomas A. [...]

• thomasbartke wrote a new blog post: Product Launch for Business Made Simple
  

  Sometimes we need simple examples to understand new things.
  Business owners who can understand marketing budgets, market research, customer satisfaction and all the details of bringing a product to market, just don’t seem to get the concept of the new way of “Product Launches”.
  Here is a simple yet powerful metaphor for you.
  http://www.youtube.com/watch?v=4Jn5xpav3gU
  Visit Power7Marketing.com for more

    1 week, 4 days ago · View   1 week, 4 days ago · View

• Oliver Olsen wrote a new blog post: New Product Marketing
  

  New Product Marketing (But not just new products!)
  Ok, so you’re looking to maximize your sales.  That’s one goal.  How you get there depends on all the other product launch marketing goals along the way.  A Product Launch Manager will help you get all this straight.
  Make a list of all your goals.  Quick profits?  Cash [...]

    2 weeks, 1 day ago · View   2 weeks, 1 day ago · View

• Lisa Pfister wrote a new blog post: LaunchAnswersNow.com is LIVE
  

   
  Just a super quick note to let the world know that http://www.LaunchAnswersNow.com is now LIVE.
  Come ask your product launch questions and get answers FAST for FREE from 8 top flight Product Launch Managers.
  Can’t get a better deal than that!
  See you there

    2 weeks, 1 day ago · View   2 weeks, 1 day ago · View

• marketingonline wrote a new blog post: This is a test
  

  Hey, I got a post!

    2 weeks, 5 days ago · View   2 weeks, 5 days ago · View

• douglasyates wrote a new blog post: Hello world!
  

  Hello My name is Douglas Yates.
  I am a Jeff Walker trained Product Launch Manager and I am working on my third launch.  A huge launch with a Dr. in Alamo, California of a new revolutionary food supplement called Total Amino Solution.
  I just finished an internal launch (just within my client’s company) of a custom Focal [...]

    2 weeks, 6 days ago · View   2 weeks, 6 days ago · View

• thomasbartke wrote a new blog post: How to Pick a Product Launch Niche
  

  Picking a niche to “go vertical: in your product launch marketing business can be a daunting task.
  Not because it’s hard to find workable niches where product launches could be successful.
  But because there are too many possibilities.
  Between pondering your “Cost of Opportunity” and “Indecision” you can lose a lot of momentum that should have been used [...]

    3 weeks, 2 days ago · View   3 weeks, 2 days ago · View

• Ana Streczyn, Product Launch Savant wrote a new blog post: A fresh start after PLMing this last week …
  

  Hello all …
  I should be posting here shortly and regularly, at least that is the plan!  Just logged in to make an appearance.  Hubert Lee was kind enough to give me this space here (Thanks Hubert!) and I plan on utilizing it the max.  I’ll be setting up my own PLM site soon and once [...]

    3 weeks, 5 days ago · View   3 weeks, 5 days ago · View

• thomasbartke wrote a new blog post: Product Launches and the Art of Tracking Results
  

  In a recent blog post on B2B-campaign marketing I read that only 30% of all companies test and track their marketing.
  And those 30% achieved an incease ROI on their marketing of 70% on average.
  The first lesson from that is obvious: You need to start tracking results, right?
  There is another lesson here though, and it is [...]

    4 weeks ago · View   4 weeks ago · View

• thomasbartke wrote a new blog post: Affiliate Tracking Blunder
  

  JV and Affiliate Tracking
  Of course, one of the most important things to track in any launch is who was the JV partner or affiliate that brought a client into the launch and onto your Launch List. Most affiliate programs have integrated tracking systems that use both tags and cookies to track affiliates.
  What’s the difference between [...]

    4 weeks ago · View   4 weeks ago · View